What is Social Media Marketing?

Social Media Marketing (SMM) is the marketing that targets social platforms like Facebook, Instagram, and YouTube for brand promotion, target audience growth, driving website traffic, and increasing sales.

Why Social Media Marketing is important?

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.

Why Is Social Media Marketing So Powerful?

The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.